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COMMUNICATION
RESOURCES
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Communicators'
Listserv
Communications and Marketing manages a listserv that provides a forum
for information sharing among AU's campus communicators. Click here
to e-mail a request for a subscription. Subscribers can post messages
by sending e-mail to campcom@auburn.edu
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Campus
Communicators Group
The Office of Communications and Marketing is committed
to offering guidance and information to the many professionals across
campus who help shape the University's image. The OCM coordinates
bi-monthly meetings where professionals discuss topics relating to
higher education communications. The office also maintains the Campus
Communicators Web site and directory
of members. |
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Media
Relations
The Office of Communications and Marketing
is the liaison between the University and the media. The primary goal
is to enhance the image of AU by placing positive stories in local,
regional and national publications and broadcasts. Additionally, the
office assists administrators and faculty in identifying key messages
and creating media strategies for issues relating to the University.
Although staff members are qualified to speak to reporters on a number
of topics, we prefer to facilitate meetings and/or discussions between
the reporter and faculty expert.
OCM has developed an online resource to assist experts in making
the most of media opportunities.
To submit news releases to the OCM staff
for distribution to media, click to https://fp.auburn.edu/ocm/news_routing.
AU identification is required to log in, and dean or vice presidential
approval is needed before submitting.
OCM tracks stories about the University
daily and combines them into a document named AU
In the News. Each day's document, which links to the full text
of stories relating to Auburn University and higher education, is
sent to the president, vice presidents, deans and senior administrators
to keep them informed of stories making headlines across Alabama,
the Southeast and the nation. |
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Internal
Communications
Communications and Marketing employs
a number of vehicles that will help campus professionals send messages
to their audiences.
To submit information for consideration,
click to https://fp.auburn.edu/ocm/news_routing. AU identification is required.
AUDaily is a daily information digest
sent by e-mail to more than 7,000 Auburn University employees. Items
should be submitted at least a day in advance for inclusion.
Campus Connection is a weekly electronic
information digest e-mailed to the AU student body each Monday. Items
should be sent at least a week prior to publication.
The AU Report, a four-color newsletter
sent by campus mail to more than 4,000 full-time employees, is printed
each Friday and reaches employees' mailboxes on Tuesdays. To be considered
for publication, items should be sent early in the week.
OCM also publishes the president's
newsletter, Auburn Commons, and mails it to 135,000 Auburn alumni
households across the nation. It is also sent to 4,000 full-time AU
employees. Kevin Loden is the editor.
An e-mail version, eCommons, is produced eight times a year. |
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CREATIVE
RESOURCES
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Printing
Procedures
Effective June 5, 2003, Auburn University has in place a list
of procedures for all printed material. |
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Publications
Planning
Even with the advancing technology
of desktop publishing, taking a project from the "We need."
phase to the delivery of a high-quality, printed product takes
time. A brochure (two-color; 8-1/2" x 11" flat, folded in thirds;
client supplies rough manuscript) can take between six to eight
weeks from first meeting to delivery. If you think that is more
time than needed, remember we are working on several jobs simultaneously.
Once printed, your publication will be in the public's view
for quite some time. That is why we emphasize two crucial factors
- thinking ahead and careful planning - to make the process
for your project significantly more effective and successful.
Please familiarize yourself with
the following steps. If you have a project that is ready to
go to the printer and does not require the design services of
our office, then we request you go to http://www.ocm.auburn.edu/graphicservices/printingprocedures.html
for the necessary steps. If you do need design services, contact
Kevin Loden at lodenke@auburn.edu
or 844-9991 to set up an appointment. At that meeting, we will
ask you some questions regarding your project. Before Creative
Services takes on a new project, we must have SOLID answers
to a number of questions that apply to your particular project.
Your answers to these questions will help us determine the time
required to do the job and if we can work it into our schedule.
We make every effort to take on as many jobs as possible; however
if our schedule is full, we will assist the client in finding
graphic design help. |
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Marketing
Communications and Marketing offers a range of marketing services
to all Auburn University schools and departments. Every project
is unique and receives individual consideration. When
beginning a new project or upgrading an existing program, we
can help assess your goals and develop a comprehensive marketing
strategy to match. Because we work only for Auburn, we can ensure
that your marketing will be in line with the university’s
initiatives.
Services
available include:
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Marketing Consulting
* Marketing Plans
* Market Research
* Advertising Placement
* Message Delivery
* Communication Audits
* Evaluation Measures
We
can assemble a team of professionals from the creative services
group to create, manage and complete your project. To
schedule an initial project meeting, contact Camille Barkley
at 844-9999 or barklnc@auburn.edu |
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Web
Development Consulting
Communications and Marketing manages the content for the main
Auburn University Web site, www.auburn.edu,
and many other underlying pages. Our staff is involved with
all aspects of Web development, including visual design, navigation,
planning, production and maintenance. We are available for consultation
on school, college or departmental pages. Contact Mike
Clardy at 844-9999 for more information. |
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Broadcast
Services
-Live Event Production
-Long format productions for videotape or DVD
-Web camera set up
Contact Jim Jackson at 844-9999 or jacksjw@auburn.edu. |
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Photography
Photographic
Services employs two full-time, professional photographers
for campus events. The office also features a full-service studio.
Call 844-4560 for information. |
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Tiger
Transit Ads
The
Office of Communications and Marketing manages the schedule
and placement of the Tiger Transit advertising signage program.
The advertising is available to groups within the university
for a small fee that covers production and installation. Our
department provides the design services and reserves the space.
Each ad appears during a full-month with students on campus.
Please schedule your ad one-month prior to the needed date.
Tiger Transit ads deliver your message to the campus community
and town of Auburn. To schedule an ad, contact Camille Barkley
at 844-9999 or barklnc@auburn.edu
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Displays/Backdrops
Communications and Marketing has two 8x10 foot displays for
your use for on- and off-campus events. The displays feature
a Velcro backing for visual aids. OCM also has three 15x15 foot
backdrops that feature "Auburn University" and the
interlocking AU logo. These are designed for indoor use only.
It is suggested that communicators reserve them ahead of time
by calling Camille Barkley at 844-9999 or by e-mail at barklnc@auburn.edu
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