The Office of Communications and Marketing coordinates compliance of the graphics standards for all printed material produced by Auburn University units. This compliance is to ensure consistent, cohesive design that best advances the image of Auburn University.
For the benefit of the university and its vast departments and areas, print materials should:
- be needed and necessary
- adhere to a consistent style
- clearly reflect that they are part of the Auburn University family of publications.
Your careful consideration of your department's needs, such as: avoiding producing too high a quantity; avoiding having too many publications by combining materials when possible; adhering to a consistent standard of design instead of producing multiple types of materials; and following the minimal design standards help ensure a smooth, efficient approval processes for your materials.
Minimal Design Standards
- The Auburn University logo should appear clearly and prominently
on the front and back (see #5) of publications to advance the
image of Auburn, create an element of consistency and unity, establish a connection between areas and the university, and identify the publication as official, sanctioned Auburn information. Examples of varying ways
it might appear are outlined in the Style Guide. It can appear alone or in combination with the name of the area or department, also used in
appropriate logo format. As a general rule of thumb, the logo should be
no smaller than one half an inch high on a standard 4" x 9" brochure, and
proportionately larger for bigger publications.
- To protect trademark licensing agreements and promote a consistent
visual identity, Auburn University logos and marks may vary in size, but
cannot be altered, tampered with, modified, or overprinted, as described in further detail in this manual. No independent or conflicting logos
should be used.
- In a four-color publication, the full color version of the Auburn logos/marks/symbols is preferable, in official, approved Auburn orange and
blue colors (see section on color in the Style Guide). In one- or two-color publications, only approved two-color or single-color — orange,
blue, black, or reverse white — should be used. OCM can help answer
questions regarding alternatives.
- The university seal should be used for formal or ceremonial documents
only, and only in approved single-or full-color versions. It should not
be used in marketing or promotional publications or on promotional merchandise (except for high-end merchandise approved by the Office
of Trademark Management and Licensing).
- The back of publications should contain:
- an Auburn University logo combined appropriately with the college,
school, or area name (OCM can prepare varying formats of
approved logos for your area for maximum flexibility)
- the equal opportunity statement: Auburn University is an equal opportunity educational institution/employer. On occasion,
the equal opportunity statement is utilized inside a publication rather
than on the back cover
- the university website (www.auburn.edu) and other applicable
- the name of the department designing the publication and date
(month/year) in small print, for archival and accuracy purposes
- In textual content, the Auburn University name must be used in full on
first reference, and can be shortened to Auburn on second reference;
the use of the university name is preferred in academic material, rather
than the informal AU initials.
- Appropriate printing procedures must be followed, and can be found
in the printing procedures section of the Style Guide. Procedures include
a printing approval form or exemption from OCM before a piece can be printed. Procurement and Payment Services will not pay for items printed
without this form. In most cases, OCM strives to approve items meeting
minimum design standards the same day they are received, although up
to three business days may be needed in certain situations.
- For more information about appropriate use of Auburn's federally
registered trademarks, visit http://www.auburn.edu/trademarks.
While these minimum standards apply for the vast majority of campus publications and materials, due to wide ranging needs and methods of
communicating that are constantly changing, special circumstances or new types of concepts allow exceptions. Examples of exceptions are rare but may
include sponsorship or contractual partner accommodation, teaser or "reveal" creative concepts, items of reference for faculty/staff or smaller internal
audiences, hardcover books for re-sale or publishing, or items with images and design iconic to or strongly associated with Auburn, or formal invitations
following external protocol. When questions arise, please contact OCM at 4-9999 and we will work with you to meet your needs.
Last Updated: March 12, 2012