2/23/06 Contact: Dina Kanellos, 334/844-2203 (kaneldi@auburn.edu)
David Granger, 334/844-9999 (grangdm@auburn.edu)

AU MANAGEMENT PROFESSOR OSWALD CO-AUTHORS BOOK ON AVIATION INDUSTRY

AUBURN - Sharon Oswald, Privett Professor and head of the Department of Management in AU’s College of Business, has co-authored the book “Designing and Executing Strategy in Aviation Management,” recently published by Ashgate Publishing.

Oswald’s co-author was Triant G. Flouris, alternate representative of the Republic of Cyprus to the International Civil Aviation Organization (ICAO) and is Professor and Director of Aviation at San Jose State University.

The joint project was designed to provide an intensely practical guide to crafting and executing business strategies with an aviation context. The book is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security.

Written for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, the book should also be of interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

For more information or to order a copy of the book, visit www.ashgate.com.

The College of Business at Auburn University is accredited at the undergraduate and graduate levels by the Association to Advance Collegiate Schools of Business (AACSB International), the highest standard of achievement for business schools. Fewer than 20 percent of collegiate business programs around the world have earned AACSB accreditation. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review.

Auburn University is a preeminent land-grant and comprehensive research institution with more than 23,000 students and 6,500 faculty and staff. Ranked among the top 50 public universities nationally, Auburn is Alabama’s largest educational institution, offering more than 230 undergraduate, graduate and doctoral degree programs.

(Contributed by Dina Kanellos.)

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